Apple iPhone 18 Pro series goes on sale

Following their announcement last week and a subsequent six-day pre-order campaign, the iPhone 18 Pro and 18 Pro Max are now available for purchase across the first wave of 65 countries.

The list includes Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Turkey, the UAE, the UK, the US, and Vietnam, amongst others. Another 20 countries will get the new iPhone models from September 25.

Apple iPhone 18 Pro • Apple iPhone 18 Pro Max

Users who placed their orders should be getting their devices starting today. The new iPhones are also available from Apple’s online and offline stores as well as third party retailers and carriers.

Apple iPhone 18 Pro

These are the best offers from our affiliate partners. We may get a commission from qualifying sales.

256GB 12GB RAM	$ 1,439.00	£ 1,199.00
512GB 12GB RAM	£ 1,399.00	€ 1,699.00
Show all prices

Apple iPhone 18 Pro Max

These are the best offers from our affiliate partners. We may get a commission from qualifying sales.

256GB 12GB RAM	$ 1,549.00	£ 1,299.00
512GB 12GB RAM	£ 1,499.00	€ 1,849.00
Show all prices

We’ve gathered pricing details for both new models across several key markets in the table below.

Comparing the new models to last year’s prices reveals the iPhone 18 Pro and 18 Pro Max are $100 more expensive at launch in the US. In the EU, prices are up by €150. UK buyers will spend £100 more. There’s an INR 30,000 price hike in India and a CNY 1,000 bump in China. Japanese buyers are hit with a JPY 40,000 hike.

The iPhone Duo will be available for pre-order across the same regions and countries from October 16, with shipments commencing on October 23. A further 28 countries will get the Duo from October 30.