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Sony is launching a new Xperia phone next week

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Michail 20 August 2026

Sony Android

Sony is set to add a new member to its Xperia lineup next week. The brand announced a new Xperia launch set for Tuesday, August 25. The event will be livestreamed on YouTube and is set to begin at 11AM Japan time, which corresponds to 4 AM CEST on August 26 in Europe.

Sony didn’t explicitly mention the device in question but according to recent leaks, it should be the Xperia 10 VIII (MK8). Last year’s Xperia 10 VII (MK7) launched in September, which would make the Xperia 10 VIII launch nearly a month early. According to a recent Geekbench run, the MK8 will feature the same Snapdragon 6 Gen 3 chipset as its predecessor.

Related articles
  • Sony Xperia 10 VII review Sony Xperia 10 VII review
  • Sony says that Xperia 1 VIII sales are strong, calls the microSD slot and 3.5mm jack "integral" Sony says that Xperia 1 VIII sales are strong, calls the microSD slot and 3.5mm jack "integral"
  • Sony: "no change in status" for Xperia phones, Xperia 1 VIII and 10 VIII found in IMEI database Sony: "no change in status" for Xperia phones, Xperia 1 VIII and 10 VIII found in IMEI database
  • The Sony Xperia 1 VIII is now on pre-order in Europe with a free pair of WH-1000XM6 The Sony Xperia 1 VIII is now on pre-order in Europe with a free pair of WH-1000XM6

Reader comments

r
  • regs
  • swN
  • 22 Aug 2026

Because they are being manufactured in little quantities. Sony has marketshare lower than 0.01%. 0.003% in 2025. Lower than even niche Pixels that have marketshare of 0.01%.

  • Reply
D
  • David
  • 0R@
  • 22 Aug 2026

Bought a Xiaomi Redmi 10 few years back. SD Card Slot, Headphone Jack, cost 120 euros! And people are gushing for Sony having these things in their overpriced nonsense.

  • Reply
w
  • wijnandsj
  • 0r@
  • 21 Aug 2026

They've been sold out in Europe for the past 3 months

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Total reader comments: 29

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