OnePlus is announcing an affordable smart TV on July 2

OnePlus TV arrived back in September with the 55” 4K QLED TV priced between INR69,990 ($1,000) and INR99,990 ($1,500), but in our review we established that it may be reaching too high.

Pete Lau, company founder and CEO, has tweeted that OnePlus is officially going to make its premium smart TV experience more accessible to the Indian community on July 2.

The slogan "Smarter TV. Smarter Price" is a clear indication of reduced pricing and perhaps a nod towards enhanced AI capabilities.

For example, Realme has implemented its ChromaBoost technology in the Realme TV that boosts brightness, color, contrast, purity, and clarity, so we expect something similar from its fellow BBK subsidiary.

Obviously the new OnePlus TV is going to be cheaper, but this might come with a smaller size as well. The first iteration was available with a 55” diagonal, but the pursuit of lower price might force a reduction in the size.

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