LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely across branding and product packaging and features a new typeface. LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity.
Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations. - William Cho, CEO of LG Electronics
LG is also looking to add more expression to its signature logo on the web by using expressive motions like winking, smiling and nodding.
We also got the usual marketing talk about appealing to a larger group of consumers across countries and generations, including Gen Z.
It's just Lenovo's branding now...
LG Customer service very worst They are suffering to costumers more than 3 months. .
When my LG V60 stops working, by then I hope LG will be back to mobile business. I won't be able to use Samsung because Samsung to me is like hair in a pizza. Once you had the bad experience you can never go back.