During an Honor event at its R&D center in Shenzhen, the company's CEO said it has ambitious plans to take on Apple's iOS. He also said that Honor's R&D expenses in 2022 account for 10% of the company's total revenue, which is the main reason for being so optimistic about the future of MagicOS.
Zhao Ming, Honor's CEO, pointed out that Apple's smartphones have inferior hardware, outdated design, bad reception and poor battery life compared to many Android smartphones, including the Magci5 series. But people flock to Apple mostly because of iOS and the ecosystem that it provides.
And there's no denying that Apple's iOS is fluent, reliable and powerful in its own way, so Honor will try to compete in this regard with its future MagicOS iterations. The firm will also focus more on building a rich ecosystem that could challenge not just Apple but its previous partner Huawei with its HarmonyOS.
Source (in Chinese)