Here's the first TV ad for the Samsung Galaxy S9

To top off this incredibly S9-filled day, Samsung has outed the first official TV commercial for its newly announced flagship smartphone duo. Expect to see this featured multiple times a day on a TV station near you (especially if you're in North America).

The ad does a good job of quickly going through the S9's main strengths, the new camera chief among them. The variable aperture, the slow-mo video capture, the custom emoji, all get a mention, as do the water resistance, Infinity Display, and surround sound speakers.

If you're interested in the S9 and S9+, don't miss the announcement post, our hands-on review, the first benchmarks, the official camera samples, an unboxing on the moon, and a specs infographic that compares them to their predecessors. We've also got pre-order, pricing and availability information for the US, UK, and Canada.