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Network	Technology	GSM / CDMA / HSPA / EVDO / LTE
	2G bands	GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2
		CDMA 800 / 1900 - Desire 728G
	3G bands	HSDPA 850 / 900 / 1900 / 2100 - Desire 728, Desire 728G
		CDMA2000 1xEV-DO - Desire 728G
	4G bands	1, 3, 5, 7, 8, 28, 38, 39, 40, 41 - Desire 728
	Speed	HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps

Launch	Announced	2015, September. Released 2015, November
	Status	Discontinued

Body	Dimensions	157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
	Weight	153 g (5.40 oz)
	SIM	Dual SIM (Nano-SIM, dual stand-by)

Display	Type	Super LCD2
	Size	5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio)
	Resolution	720 x 1280 pixels, 16:9 ratio (~267 ppi density)

Platform	OS	Android 5.1.1 (Lollipop), Sense UI
	Chipset	Mediatek MT6753 (28 nm)
	CPU	Octa-core 1.3 GHz Cortex-A53
	GPU	Mali-T720MP3

Memory	Card slot	microSDXC (dedicated slot)
	Internal	16GB 1.5GB RAM (728G), 16GB 2GB RAM (728)

Main Camera	Modules	13 MP, f/2.2, 28mm (wide), AF
	Features	LED flash, HDR, panorama
	Video	1080p@30fps

Selfie Camera	Modules	5 MP, f/2.8, 34mm (standard)
	Video	1080p@30fps

Sound	Loudspeaker	Yes, with stereo speakers
	3.5mm jack	Yes

Comms	WLAN	Wi-Fi 802.11 b/g/n, DLNA, hotspot
	Bluetooth	4.1, A2DP
	Positioning	GPS, GLONASS
	NFC	No
	Infrared port	No
	Radio	FM radio
	USB	microUSB 2.0

Features	Sensors	Accelerometer, proximity, compass

Battery	Type	Li-Po 2800 mAh, non-removable
	Stand-by	Up to 496 h (2G) / Up to 485 h (3G)
	Talk time	Up to 26 h (2G) / Up to 21 h (3G)
	Music play	Up to 46 h

Misc
	Colors	White, Black
	SAR EU	0.81 W/kg (head)
	Models	Desire 728 dual sim, Desire 728G dual sim, D728x
	Price	About 240 EUR