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Canalys: Samsung sees record 76.5 million smartphone global shipments in Q1

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Michail 29 April 2021

Samsung Apple Xiaomi Oppo vivo

Over 347 million smartphones were shipped in Q1 according to the global smartphone analysis report from Canalys. The figure represents a 27% increase compared to the same period last year. Samsung is yet again the runaway leader with 76.5 million shipments and a 22% market share. Apple comes in second with 52.4 million sales while holding 15% of the market. Xiaomi rounds off the top-three with its own single-quarter record 49 million shipments and a 14% market share.

Canalys: Samsung sees record 76.5 million smartphone global shipments in Q1

BBK members Oppo (37.6 million shipments) and vivo (36 million shipments) round out the top-five in the standings. Oppo also had the largest annual growth with 60% more shipments. Canalys also mentions that Huawei is now in seventh place with an estimated 18.6 million shipments.

Vendor Q1 2021 shipments (million) Q1 2021 Market share Q1 2020 shipments (million) Q1 2020 Market share Annual growth
Samsung 76.5 22% 59.6 22% +28%
Apple 52.4 15% 37.1 14% +41%
Xiaomi 49.0 14% 30.2 11% +62%
Oppo 37.6 11% 23.5 9% +60%
vivo 36.0 10% 24.2 9% +48%
Others 95.9 28% 97.8 36% -2%
Total 347.4 100.00% 272.5 100.00% +27%
Note: percentages may not add up to 100% due to rounding | Source: Canalys estimates (sell-in shipments), Smartphone Analysis, April 2021

Looking forward Canalys predicts that the ongoing COVID pandemic will still play a prominent role in tampering with smartphone sales but there’s a bigger issue surrounding the chipset shortage. These two factors will likely force brands to reconsider their regional strategies and releases with more focus on countries that are recovering from the pandemic and less on those currently experiencing difficulties.

The chipset shortage in particular will be detrimental to smaller smartphone brands and may even force them out of the market as we already saw with LG.

Source

Related articles
  • Canalys: 37.1 million smartphones shipped in India during Q1 2021  Canalys: 37.1 million smartphones shipped in India during Q1 2021
  • Canalys: Global TWS and wearables sales  jumped 15% in 2020 Canalys: Global TWS and wearables sales jumped 15% in 2020
  • Canalys: Tablet shipments hit all-time high in Q4 2020 Canalys: Tablet shipments hit all-time high in Q4 2020
  • Canalys: competitors gobble up Huawei's lost market share in Q4, Honor faces uphill battle Canalys: competitors gobble up Huawei's lost market share in Q4, Honor faces uphill battle

Reader comments

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  • Anonymous
  • 802
  • 03 May 2021

Using 3 year old IPhone XR...?? Lol With 60hz low resolution Lcd screen, not to forget terrible single cameras, pathetic 15W charging, terrible battery life and 3rd grade OS which gets basic features 10 years late. You are in no position to judge ...

  • Reply
?
  • Anonymous
  • nit
  • 03 May 2021

But the best selling iPhone is cheap as well buddy

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?
  • Anonymous
  • nit
  • 03 May 2021

Android customers never bother about which of their OEMs makes more money! For the business it may be relevant but for Technology that gets obsolete in few 2-3 years in the smartphone world, customers don’t bother investing more than $300 - $600 in A...

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Total reader comments: 44

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