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The 'biggest camera update ever' on an iPhone doesn't have to come in a big iPhone, at least not a Max-sized one - the iPhone 13 Pro will do. Unlike last year, when only the 12 Pro Max got the ultimate camera system, the differences between the two Pro sizes now are simply in quantity, not in quality.
The small Pro is packing the all-new main camera with a larger sensor that shifts around for image stabilization, the same unit that's in the Max. It's also got the now-longer 3x tele that the Max has. The iPhone 12 Pro was crippled in these two areas last year compared to the 12 Pro Max, and we're happy Apple has put an end to that disparity. The new ultrawide with autofocus and close-up shooting capability is also a common feature of the two Pros.
It's not just the cameras either - the 13 Pro gets the ProMotion display too.
Other upgrades shared across the lineup make it to the 13 Pro as well. At 10%, the increase in battery capacity isn't huge, but the adaptive refresh will do its share to improve longevity. The A15 chipset is, as always, a bit more powerful than the previous one, and perhaps excessively so when compared to non-Apples. The 20% reduction in notch size also deserves mention - more for the comedic value of the statement than for the significance of the development.
The Apple unboxing experience of 2020 returns in 2021, with a twist. There's still color-coding - black box means Pro, white is vanilla, and there's a likeness of the phone printed on the lid in the corresponding color to the unit inside. Perhaps you'll appreciate the satisfying way in which the paper seal tears along its dotted line, the novelty brought about by an evolution in packaging that eliminated the plastic outer sleeve.
All that comes secondary to what's inside the flat box, and there's not a whole lot. Other than the iPhone 13 Pro, you get a USB-C to Lightning cable, a SIM pin and an Apple sticker, and that's it - the rest is just documentation.