Amazon unveils its updated Kindle lineup

Amazon announced three new Kindles today, which bring updated colors, thinner and lighter profiles and longer-lasting batteries. All versions now come with flush displays and optional aluminum backs.

The basic Kindle (12th generation) features the same-sized 6-inch e-ink screen but with more rounded corners and a seamless flush display. This allowed Amazon to expand the color options, with the borders around the display getting the same hues as the rest of the device.

Amazon Kindle 12th gen

Ube is the new hero color. It’s a deep purple shade, and it’s joined by graphite black as well as Alpine Sky and Seaglass Green. The latter two options are a bit more special as they feature aluminum backs. All versions of the new 12th gen Kindle are 1 mm thinner than the previous generation, with the plastic models weighing 140 grams, while the aluminum-back versions are 20 grams heavier.

Aluminum back on the Kindle 12th gen

Some of the other changes include 30% faster book opening compared to the previous 11th gen Kindle. The power button is now repositioned on the right-hand side. Speaking of power, Amazon claims you can get up to 6 weeks on a single charge from the new Kindle.

Kindle 12th gen starts at $150 in Ube and Graphite colors, which come with 16GB storage. The Alpine Sky and Seaglass Green options with their aluminum backs get 32GB storage and retail for $190.

Alongside the 12th gen Kindle, Amazon introduced a refreshed Kindle Paperwhite which is the 7th iteration in the Paperwhite series. Like the regular Kindle, the new Paperwhite is getting a thinner and lighter design while offering up to 12 weeks of battery life.

Amazon Kindle Paperwhite and Paperwhite Signature Edition (7th gen)

It brings the same 7-inch e-ink display as before, but Amazon says the new Paperwhite brings an improved contrast ratio for better reading in sunlight. The standard edition Paperwhite 7th gen comes in Graphite and 16GB storage for $200.

The Signature Edition Paperwhite features an aluminum back, an auto-adjusting front light sensor and 32GB storage. It’s available in Graphite and Seaglass Green colors for $250.

The Kindle Colorsoft (2nd Gen) gets slimmer and lighter than its predecessor while also getting new Fig color options alongside the Graphite. Like the other two new Kindles, there’s a Signature Edition version which features an aluminum back.

Amazon Kindle Colorsoft 2nd gen

The Kindle Colorsoft starts at $290 while the Signature Edition is $320.

Alongside its new e-readers, Amazon also announced a Bluetooth page-turn remote dubbed Kindle Click ($35) a magnetic case with integrated page-turn buttons called Page-Turn Cover ($80) and a new charging dock for $60.

New Kindle accessories

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