Nothing CEO Carl Pei introduced the new, affordable CMF by Nothing sub-brand in early August, and soon after that it registered an upcoming smartwatch and a pair of true wireless earbuds in India. Then, late last month, a huge leak revealed the first three products that will be released under this new name.
That leak also had a rumored announcement date for the smartwatch, earbuds, and charger trio: September 26. And today, Nothing itself confirmed this, at least for the Indian market. The word comes straight from Manu Sharma, Nothing India's Vice President and General Manager. So it's as official as it can get.
Mark your calendar, CMF by Nothing launch on 26 Sep. pic.twitter.com/3bg3TFsZkU— Manu Sharma (@buildingnothing) September 14, 2023
Sharma hasn't (yet) teased any devices, but the CMF by Nothing tagline is visible in his post on X: "Wonderful by design". Clearly then, design will play an integral role in the CMF lineup, alongside affordability of course. And from what we've seen in the aforementioned leak, the first products coming out will definitely turn heads thanks to their bold color choices primarily.
What remains to be seen is whether the September 26 launch is for the Indian market only, as that's the only place where we've seen the accessories already certified thus far, or if it will be global in scope. Come to think of it, that's a great question for the CMF by Nothing sub-brand in its entirety - we don't yet know what to expect, distribution-wise, but we assume all will be made clear on September 26, so stay tuned.
Well if they will not release 500+ phones a year like Samsung or Xiaomi it should be fine.
Yeah, you're right, companies that fail, make another "brand" to pay taxes and more workers and make even more phones. This is a normal thing to do in your world.